Tomorrow’s store

Tomorrow’s Store frontage on Eldon Street

Tomorrow’s Store frontage on Eldon Street

The Princes Trust shop is a local retail gem for design-led products and unique gifts. To help celebrate its first birthday, Kate West looks at how Tomorrows Store is giving young Princes Trust entrepreneurs a place to sell their products in the heart of the City of London.

When The Prince’s Trust moved into their new headquarters in Eldon Street EC2, just a stone’s throw from the Barbican, they were delighted to have a retail space on the ground floor below the office. It presented the Trust with an ideal opportunity to open a shop to sell the unique products created by Prince’s Trust-supported businesses.

The Prince’s Trust was founded in 1976 by the Prince of Wales with his unswerving belief that every young person should be given the chance to succeed. It is an amazing youth charity that helps young people between the ages of 13 and 30 who are unemployed, in or leaving care, those facing homelessness or mental health issues or those who have been in trouble with the law. Through a number of different programmes the Trust gives these vulnerable young Britons a chance to get their lives back on track and they have been fantastically successful in doing just that. The Prince’s Trust has helped 750,000 young people since 1976 and three out of four of those supported by the Trust get back into work, education and training.

HRH The Prince of Wales, Penny Lancaster-Stewart and Dionne Gooding at the opening of Tomorrow’s Store last September

HRH The Prince of Wales, Penny Lancaster-Stewart and Dionne Gooding at the opening of Tomorrow’s Store last September

One of their most successful initiatives is The Prince’s Trust Enterprise programme which since 1983 has helped more than 80,000 disadvantaged young people in the UK to set up in business. Every year thousands more would-be entrepreneurs join the Enterprise programme, receiving practical and financial help to plan and explore their ideas, direction to the right education and training to prepare them to run a business and giving them opportunities to be mentored by industry specialists.

The Prince’s Trust shop on Eldon Street, named Tomorrow’s Store, was opened by the Prince of Wales himself in 2013 and celebrates its first birthday this September. It is entirely stocked by young entrepreneurs who have set up their businesses with support from The Prince’s Trust Enterprise programme. Situated on the road between M&S Moorgate and Liverpool Street Station, Tomorrow’s Store is a light and modern shop packed with an incredibly diverse array of covetable products.

The stock changes each month which not only gives more young Prince’s Trust businesspeople the chance to showcase their products but is also great for the customers too, there is always something new to look at. Products can range from children’s clothes to silk ties, from ceramics to hand-printed T-shirts and includes stationery, furniture, jewellery, candles and homewares.  There is always an excellent selection of greetings cards, many hand-printed and unique.

Store interior showing some of the product lines then on display

Store interior showing some of the product lines then on display

All profits from Tomorrow’s Store are reinvested in The Prince’s Trust to fund more programmes to help more young people. So be sure to pop in when you are passing, it is a lovely shop and a great way to support a successful UK youth charity that is doing such valuable work.

Tomorrow’s Store

9 Eldon Street
London
EC2M 7LS

Tel: 020 7543 7497
Email: store@princes-trust.org.uk

Opening times

Monday – Friday 8.30am – 7pm